Growing Your Brand
Local foods producers, farmer’s market managers, food hub managers, or persons that are engaged in the local foods industry
Description
Local foods producers, farmer’s market managers, food hub managers, or persons that are engaged in the local foods industry
Target Audience(s):
Local foods producers, farmer’s market managers, food hub managers, or persons that are engaged in the local foods industry
Objectives:
Participants will:
- Learn how to assess their competitive advantage,
- Learn how to identify a target market,
- Understand the importance of digital marketing,
- Identify strategies to market their business, and
- Understand the importance of developing a brand for their business.
Total Number of Modules or Sessions: 3-4
Total Number of Hours for Program Delivery: 6-8
Program Delivery:
- Educational Class
- Educational Video (Online or DVD)
- Group Discussion
- Numbered Extension Publication
Primary Contact:
Dr. Rachael Carter, rdm1@msstate.edu
Contacts
-
Extension Specialist II- Ext Ctr for Government & Comm Devel